Clarity isn’t found by adding more,
it’s created by removing what doesn’t belong
Why you feel chaos
You didn’t start your business to manage people problems, fight fires, and have a calendar full of endless meetings that don't go anywhere. You started it for freedom: to create, to lead, to build something meaningful.
The problem isn’t you.
It’s the lack of a system that scales with your vision.
Without a simple, lightweight structure that you, your team, and your customers can scale upon, you'll be stuck, bouncing between fires and shiny-objects, endlessly stressed out, until you burn out.
How I create clarity
Clarity creates space, room to take a deep breath, and get clear on what you actually need. There's no BS. No theory. No meditation.
I'm an MBA-trained executive leader who uses frameworks inspired by Good To Great (Jim Collins) and the Entrepreneurial Operating System® (EOS) to implement a lightweight, human system that helps your team execute with alignment and calm.
This framework creates clarity on day one, with measurable results within 90 days.
You’ll learn to:
- Focus on what is truly important right now
- Create accountable leadership that owns results
- End the chaos, stress, and frustration that’s limiting your growth
What you will feel in 90 days
Relief: Remember the last time you had guilt-free space in your calendar? You will, because your team will be running without your need to firefight.
Excitement: Remember the passion you had when you started the business? It will come back like an avalanche. New ideas, new opportunities, and endless energy, all because of the space created for you.
Determination: Instead of the sheer force of will to keep going, a renewed determination for growth will appear, with effortless ease.
I’m a former founder, CMO, and management consultant, having spent 15+ years leading and advising growth-stage businesses from $1M startups to $500M brands.
I’ve lived on both sides: the exhilaration of growth and the exhaustion of chaos.
My work as a Business Coach is to help founders and leadership teams find the freedom and peace that comes from clarity and a business that finally grows on structure, not stress.
Common Questions
What is EOS®?
The Entrepreneurial Operating System® (EOS) is a management system that helps leadership teams clarify their vision, gain traction, and operate with harmony.
EOS® was popularized by the book Traction by Gino Wickman and used by more than 190,000 companies worldwide to move from chaos to control.
It’s not theory, it’s a real-world system that helps you run your business with clarity, rhythm, and freedom.
Can any business utilize this framework?
Yes! The minimum size of business to effectively use the framework has at least 1 full-time founder and a full/part-time team of 3 people. The optimum size of business is generating >$1M revenues. Businesses with thousands of employees also use the framework.
How long does it take?
Clarity begins in the first workshop. Results are seen in 90 days. A full year of 4 quarters tracks your progress and builds momentum. I work with businesses for 12-24 months on their journey.
How much time/work is required?
I facilitate everything. After the initial workshop, there is a weekly 90-minute meeting per team/department that replaces several of your existing meetings. Clients find that they actually get time back as meetings become more productive.
What does it cost?
The system is free to implement and I provide all the tools and training. My fees are scaled to the size and complexity of the business doing the implementation, whether that's 3 people or 300 people.
What does implementation look like?
Clarity Workshop
I lead you and your leadership team through a one-day workshop to create clarity on why you are doing this, how you are doing it, who is accountable, and what specific actions need to be taken to achieve your mission. This forms the foundation of our work.
Your Resonance 90
A weekly, 90-minute meeting that follows a structure designed for efficiency, accountability, and action. No more pointless meetings.
Quarterly Goal Planning
Goals are the deliverables critical to achieving success in the quarter. Every person has at least one goal and is accountable for it. I help you plan, manage, and construct rocks that fit your Clarity plan and keep you on track towards the business vision.
What CEO's say
Marcus - CEO, Mile Zero Marketing
Finally I have time in my calendar to focus on growth - the team runs the details. I'm all in on this process.
Andrew - CEO, OneWeekWebsites
The increased clarity on our core focus and niche has increased our sales closing rate, which is remarkable.
Michael - CEO, Riser
What a difference it makes when the team is aligned around a shared mission and accountable for achieving their goals.
Brant - CEO, GrowOya
The guidance and structure we needed to focus. Our growth is remarkable.