Yesterday’s article sparked some conversation about Gen Y, and again I couldn’t sleep. It seems that this subject has a strong undercurrent of support, although my Gen Y’er friends said they didn’t actually read the article, but skimmed it. If you don’t understand this reference, check out the graphic in yesterdays post, point number 8. Friends, it’s ok, this article has been optimized for the Gen Y reading experience.
I did some digging (references below) and it turns out that Gen Y has a population of a 76 million in the US. Technological advancement ranks as the highest asset Gen Y’ers feel they can successfully influence others about, whether it’s adoption or innovation. This is a crucial point for businesses to recognize as they go through the massive communications convergence this decade is bringing. While Gen Y’ers are considered disloyal to long-term career paths, this is a misnomer, as Gen Y’ers value mentorship and have an insatiable appetite for learning. When put in environments where they’re left alone, Gen Y’ers quickly grow bored and seek out new ideas and knowledge in the form of a job change. Businesses that provide mentorship and innovative stimulation have found Gen Y’ers are more loyal and productive.
