The Best Gen Y Hiring Strategy Ever

Is your Hiring Strategy costing you more than your getting?

The spring that I graduated from high school I took my first real job at Walmart. It was a brand new store that had just been built in our community and they were putting on a hiring fair. I remember finding the full-page spread in the classifieds section for the first round of hiring and decided to check it out. It was held at the local ice rink and I distinctly recall walking in and being greeted by the Store Manager, Alf. He wore a plaid shirt with the Walmart name-tag hung from his chest pocket. He shook my hand with a smile and said I look forward to working with you! Inside, there were rows of managers sitting across from candidates at long tables. A candidate started at one end and would be filtered through various tables as managers deduced what your skills, interests, and experiences were. I ended up at the Security and Electronics tables.

The Security Manager was a burly man with a handle bar mustache and a name-tag that read Joe. He took one look at me and said Do you think you could drop a heroin junkie that’s steeling DVD’s to sell for a fix? I was 145 lbs, skinny as a rail, and never been in a real fight in my life. My response was something like, isn’t that what the police are for? I ended up in Electronics, happily I might add. Although that experience was over 13 years ago, the hiring process still impresses me. Walmart made their hiring decision in a day, and then the offer and paper work followed that week. Today’s hiring process is crazy. Here’s an example:

Walmart hiring process (circa 1999)

  1. You meet the Store Manager, Alf, upon entry
  2. Your personality and experience are filtered against the Walmart brand
  3. Your resume is looked at and you’re sent to department heads based on your skills, interests, and experience
  4. Each department evaluates your qualities against their openings and then they stake their interest
  5. HR finalizes offers, negotiations, and paperwork
  6. You’re hired

Time to hire = 1-5 days

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Who’s going to get to Gen Y first?

Do You Recognize Gen Y Talent?

To anyone under 30, digital anything is an extension of our lifestyles. We’re constantly looking for more efficient ways to process information that is tailored to our individual interests. We’re also the earliest adopters of new connection and communications technologies. Alpha and Beta versions don’t mean untested to us, they mean new and exciting. In my conversations with older managers and business owners, I begun to notice a growing disconnect in their ability to see the value of new digital communications technologies. They got swept up in the Facebook for business rush 2 years ago, and then Twitter in 2010, and now their interest in digital seems to be turning into tolerance and apathy. Here’s why:

Like the dot com bubble, many businesses assumed that social media would become the primary way of doing business, and out of sheer panic that they would be left behind, they all piled in. Two years later, and they’ve realized that customers are still buying via traditional channels. Not really understanding the purpose of digital marketing, some have started scaling back their support.

This is the part of an innovation cycle where the leaders will emerge from the followers. Consumers won’t abandon social media, just like they won’t abandon the Internet. Business managers who jumped onto the social media bandwagon two years ago can no longer just ride along. They have to lead, and to lead, they have to understand. Clear strategies, with goals measured by results have to be established. The average non-technical business manager is not likely to embrace this because a) they don’t enjoy it, and b) they’re too busy.

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