The Future of Tech Now

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Mashable’s Rick Chin recently wrote an article on the 8 Current Technologies That Will Shape Our Future. While prediction based articles are sensational to the average tech dreamer like me, this article was different. No flying cars or holodecks. Rick’s predictions are more like  feature improvements of current technologies, which makes them more likely to actually happen. The technologies outlined were:

  1. Smartphones
  2. 3G and 4G Wireless Broadband
  3. Cloud Computing
  4. Eye-Tracking / Voice Commands
  5. Augmented Reality
  6. Social Networking
  7. CAD, 3D Printing & Custom Products
  8. Autonomous Cars

Now all these features are in real world existence and use today. Some are more expensive than others. But I have to disagree with one major point regarding Rick’s prediction…his timetable. Rick sets the date of 2031 to see these advances affordable and in popular use. I think he’s dead wrong. I think we’re going to see them within the next 10 years (2021).

Intel recently announced that in partnership with 3M they have created a heat dissipating glue that can be used to stack computer processors on top of each other, thereby making today’s fastest processor 1000 times faster. Rolled out in servers around 2013, we should see them in consumer devices around 2015. Why would we need to process so much data? If we stop looking at physical data like videos as largest draw of processing power and look at the burgeoning Long Tail of data, there is going to be a massive increase in automated information filtering in order to process the massive amount of information available and marketed to us. As Rick points out with Smartphones, they will become PCM’s, or Personal Mobile Computers, worn like a watch. These PCM’s will be Grand Central for managing the information flow of our daily future lives.

Combined with cloud based data, fast wireless access everywhere (think 10G..which is just a marketing term for whatever is fast), and HUD type displays, complex information processing will become rapidly easier.

Think this is all wishy washy tech talk? Here’s two innovations that are currently in production and examples of what’s to come:

First up, the HUD (Head’s Up Display). These will glasses, goggles, or even contacts that allow digital information to be processed and seen in real time. Recon Instruments manufactures HUD style snowboarding goggles that show altitude, GPS, speed, vertical, total distance odometers, run-counter, temperature, stopwatch/chrono mode, and a world clock. So popular….you can’t even buy them. Recon can’t manufacture them fast enough. Take this idea a step further by introducing the Cloud and you have Ski Resorts that setup Sonic the Hedgehog style ski-runs with achievements you hit for points (eg, rings to pass through, jumps to navigate, etc). Combine social media and you’re publishing your results to compete against your friends. You still only get 1 life though… if you hit a tree there’s no starting that level again.

On to the PCM. Italian watch maker I’m Watch has already created an Android based smart-watch that receives text messages, dials phone numbers, and plays music while connected to your Android phone over Bluetooth. Give it time and the watch will be the phone. For about $310 USD, anyone in the market for a watch can buy one. Or if you have some serious cash, $19,000 USD will land you the White Gold version with Diamonds.

So 20 years? Based upon how far technology has come since 1991, we can easily half that estimate based upon the price point and availability of current technologies like Android and various API’s. The future is closer then we think…and it sure looks exciting!

What’s the deal with Foursquare?

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This article was originally written for Think Social Media by Joel Marc.

You’ve probably heard of Foursquare or seen a sticker encouraging you to Check-In at your local coffee shop. While some may write-off Foursquare as another social media platform to keep track of, Foursquare has been quietly picking up momentum to the tune of 10 million subscribers. Then on August 15th, Foursquare got it’s biggest endorsement yet as President Barrack Obama announced the White House’s official use of Foursquare.

So what is Foursquare? Foursquare creates personalized experiences among friends using location-based technologies within mobile smartphones. The entire goal of Foursquare is to share tips, insights, and deals from the businesses and areas you interact with on a daily basis.

Checking-In on your mobile phone unlocks the tips left by your friends and others for that particular business or area. I could Check-In to my favorite deli and leave a Tip for a particular sandwich that isn’t on the menu, or when running a trail in Stanley Park I could leave a tip for a particular place to get that perfect scenic view. When friends or others check-in to those locations, my tips are automatically displayed to them. My friends can even add these tips to a To-Do List to create their own mini adventures based on my experiences.

Recently, Foursquare launched support for Businesses, called Foursquare Pages. This is where Foursquare becomes really valuable for Retailer’s, especially those with multiple locations. Pages enables a businesses to brand the Page to their own graphical feel while displaying Lists of places they frequent and recommend. So if you decided to follow the Think! Social Media Foursquare Page you would see our List of places around Yaletown we love to go for lunch. Additionally you can see the tips we’ve left at all the locations around the world.

Foursquare Pages are a natural fit for Lifestyle Brands who want to bring all the elements of their Lifestyle to their avid followers. The trick is to make your Page appealing so visitors will want to follow it. We suggest providing tips, insights, and deals that only Foursquare users can experience. Luxury hotelier Ritz-Carlton took some of the knowledge from their esteemed Concierges and made them tips on their Foursquare Pages of each property. Their motivation? Take the renown insight of their Concierges and make it accessible to people who love the Ritz-Carlton brand online.

Encouraging members to offer small freebies to customers for checking-in on Foursquare is a great way to build some momentum. A cupcake shop offered an extra shot of icing if customers showed an employee a check-in on their mobile phone. Small items such as an “extra shot of espresso” work best.

Marketing material stating that your business is on Foursquare is a helpful way to remind people to check-in (as they’re thinking about what kind of sandwich they want). A small stand-up at the checkout counter goes a long way. I was buying groceries recently and the display showing my purchase had a graphic stating “Check-in to Foursquare and ask for a free apple.” Smart and simple.

Want a Free Foursquare Window Sticker for your business? Just verify your businesses location on Foursquare and they’ll mail you one. Or, to get Foursquare’s logo to use in your marketing material, visit this link and choose Buttons and Logo’s.

Have you used Foursquare in an innovative way already? We’d love to hear your story in the comments section below.