In considering topics for this article I circled around the rise of mobile, information accessibility, and some predictions about Apple’s post-Steve Jobs era. Then I looked at my Facebook wall. To my surprise, Bell Canada had posted a new link. I had forgotten that I’d liked the page to write my previous article on Bell, of how Social Media can work against a brand. While I don’t mean to harp on Bell, they honestly step on every rake in the yard. So while I wanted to write something about Apple and the inevitable shift in vision post-Steve Jobs, Bell has dug itself even deeper into the Worst Use of Social Media category. Continue Reading
