EOS Lightmedia
An agency rebrand
Profile:
As part of a business expansion, the design services of Douglas Welch Design Associates were assigned to a new creative agency, EOS Lightmedia. A complete brand needed to be built, and I was challenged to communicate EOS’ highly technical and visual abilities to a non technical audience. I started out with the Website and focused on displaying the end result, which included both completed projects and proposed renderings. Centered around the emotion of compelling experiences, the website told a story of the EOS approach and technologies involved.
Partnering with branding agency Burnkit, we worked to develop a wordmark logo that was as refined and unique as the EOS services. The result was spectacular…a true work of art.
The following year, my focus shifted to the other touch points of the brand, interacting with our clients and learning what they desired to know. My client minded approach helped pick up clients including Panasonic, The Resort Municipality of Whistler, The City of Ottawa, and Telus World of Science. Other marketing projects included print, trade show, social media, and international business development.


