Intrigue + Emotional Connection
Joel envisions and deploys spectacular marketing solutions. With thorough experience in social media, advertising, on/offline campaigns, development (web, app, mobile, software) and all the pieces in between, Joel excels at launching strategies the target market segments effectively and improve the way customers interact with Brands. Joel has a great blend of creative, technical, data-driven, and guest-oriented perspective that is rare and highly valuable to the discerning client.
Over the past 10 years, Joel has held positions including Director of Marketing, Digital Producer, and Project Manager as he’s traveled and worked internationally for Brands such as Panasonic, The Hudson’s Bay Company, Twentieth Century Fox, Tourism New South Wales, and Taj Hotels.
For more on his experience and current employment, check out Joel’s LinkedIN profile.
Projects
The Powder Highway Ultimate Ski Bum Campaign
Lighting up the Hudson’s Bay Company
Digital Movie Magic for 20th Century Fox
Strategy
(excerpt)
What makes a Brand lovable? Everything.
Like everything else desirable, a Brand that completely evokes the values, lifestyles, and interests of it’s customers is spiritedly embraced. A lovable Brand creates joy at every interaction. Nothing is overlooked and no small detail goes unchecked. Lovable Brand’s recognize that their success is only as great as their ability to surprise and delight their customers. Through surprise and delight, Brands attain the attainable…the ability to change the world. A lofty ambition? Nonsense. This is what separates Lovable Brands from the din.
How do Brands become Lovable? Simply, it’s Cohesion. More importantly, it’s the cooperation of gifted and skilled people taking absolute pride in everything they do. Leaders with vision, focus, determination, and an absence of fear. Products that solve problems in ways that delight customers.
A lovable Brand looks different on the inside…appearing more like the tangled structure of a forest than the linear geometry of a pyramid. Departments innovate off of each other, challenged and supported by the insight contributed by teams working together. It’s this cohesive approach that flows through to the customer, resulting in an experience they want to share and revisit. Lovable Brands become an extension of what customers value. And customers become invested in the Brand.